Travel

The New Wellness Imperative for Long-Haul Travel

Serhiy Hipskyy  / Unsplash

A long-haul flight at sunrise. Serhiy Hipskyy / Unsplash

Skift Take: It’s time to recognize long-haul travel for what it is: an endurance event. For those making the trip instead of the Zoom, there are new imperatives that premium brands need to serve up to cater to these travelers. Hint: it doesn’t look like the luxury of the past.

— Colin Nagy

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