Pros and Cons of JetBlue’s Possible European Expansion

JetBlue Airways

JetBlue will announce its decision later this year on whether to add an airplane capable of flying to Europe. If it does fly to Europe, the airline is betting it can disrupt pricing with its Mint business class. JetBlue Airways

Skift Take: JetBlue’s proposal to fly to Europe isn’t a bet-the-company-idea. But it’s important, and the airline wants to get it right. It’s no surprise the airline has been studying transatlantic flights for several years. This year, it expects to finally make a decision.

— Brian Sumers

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