Accor Sells Half of Its Stake in Huazhu as Chinese Partner Eyes Europe

Deutsche Hospitality

The Steigenberger Frankfurter Hof hotel: Luxury is Huazhu’s next wave. Deutsche Hospitality

Skift Take: Has Accor’s partnership with Huazhu worn out its usefulness given the Chinese hotel giant has built a strong positioning in the economy and midscale segments in China? Huazhu now wants to focus on luxury and upper upscale, along with international expansion starting in Europe.

— Raini Hamdi

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