Travel

3 Ways Chinese Millennials Are Transforming the Flight Experience

Apichart Weerawong  / Associated Press

Chinese tourists pose for a photograph at the main entrance to Chiang Mai University in Chiang Mai province, northern Thailand on March 30, 2014. Apichart Weerawong / Associated Press

Skift Take: As Chinese millennials and Gen Zers come of age, their shopping binges won’t likely be as important, and they’ll be willing to venture to off-the-beaten-track destinations more than their elders were. They’ll have a lot of market power, and airlines and other sectors will have to adapt.

— Dennis Schaal

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